Freerider. Co, the UK’s leading Baby Sling brand, wanted to make an impact launching their new product, the Sierra Baby Carrier.
They needed a disruptive campaign across organic and paid social media to generate interest for the big day. This also involved new packaging design, editorial instruction booklets and a website refresh.
The launch was a success with 4,000 sign ups to their pre-order email list and the carrier sold 90% in the first day.
"Alice delivered over and above what we had ever expected out of the launch. We could not have been happier with the result. Alice worked extremely hard to bring the vision that we had collaborated on to life and the launch would not have been possible without her. She has been a dream to work with, she understands what we’re looking for even better than we do and we will 100% be working with her again."