Gameday is an indoor sports facilities hire space. It works as an event space for training, matches and tournaments for team sports: football, netball and basketball.

The brand identity needed to reflect the community led nature of the brand. The goal is to become the UK's go-to indoor sport event space. They wanted a simple and clean wordmark logo paired with an aspirational brand experience.

We created a timeless brand identity that reflected their brand values, by focusing on the competitive community of players. A neutral colour palette with bright orange elements, paired with team imagery, forms a distinctive brand story based around the people and experiences created in the space. Rough textures on the 3D logo and images, create a raw and inspiring feel, illustrating the dedication and grit of the athletes.