brand identity

A bespoke branding package that combines visual brand strategy and meaningful storytelling. Every design choice matters and attention to detail is key in our creative process.

Extensive Brand Identity

+ Extensive Brand Strategy (20+ page PDF) and Strategy Workshop
+ Creative Direction Moodboards
+ 2 Design Concepts
+ Primary and Secondary Logo, Submark and additional logo variations
+ Colour Palette & Typography Suite
+ Brand Mockups & Photography Direction
+ 50 Canva Social Media Templates
+ Branding suggestions on other marketing materials
+ Extensive Brand Guidelines Book (30+ page PDF)
+ Final Files (PDF, SVG, EPS, PNG, JPEG)

Mini Brand Identity

+ Mini Brand Strategy (8+ page PDF)
+ Creative Direction Moodboards
+ 1 Design Concept
+ Primary and Secondary Logo and Submark
+ Colour Palette
+ Typography Suite
+ 10 Canva Social Media Templates
+ Branding suggestions on other marketing materials
+ Brand Guide Sheet (1 page PDF)
+ Final Files (PDF, SVG, EPS, PNG, JPEG)

/ Enquire for custom rate
/ Timeline: Extensive: 6-8 weeks & Mini: 2-3 weeks

packaging & print collateral

We design bespoke packaging and collateral that speaks directly to your target audience. Our strategy-led process ensures all touchpoints maintain brand cohesion and take unique approaches, in order to stand out.

Our collateral services are only available alongside our Brand Identity services, and can't be designed without getting branding from us first.

Print Collateral Design Examples:

+ Product Packaging
+ Shipping Boxes
+ Labels or Swing Tags
+ Thank You Cards
+ Business Cards
+ Branded Merch (Clothing, Accessories, etc.)
+ Editorial Magazines / Booklets
+ ... and more!

/ Enquire for custom rate
/ Timeline based on scope

social media templates

Made fully customisable on Canva, we can create stunning social media templates to ensure you have a cohesive, structured and engaging social media presence.

Our template services are only available alongside our Brand Identity services, and can't be designed without getting branding from us first.

Social Media Template Examples:

+ Instagram Posts
+ Instagram Carousels
+ Instagram Stories
+ Paid Social Ads

/ Enquire for custom rate
/ Timeline based on scope

our process

discovery

We want to find out more about you, your business goals and struggles. After our discovery call, we’ll send over a project timeline and quote. Once the proposal is confirmed and we receive your first 50% payment, we can book in a start date.

strategy

We’ll take a deep dive into your brand positioning, target audience and market analysis, which will guide the creative direction. Next, we’ll present some initial creative direction concepts and moodboards, based on this strategy.

design

After receiving your feedback on the creative direction, we’ll begin designing using this as a guide. We will then present the brand identity, with explanations behind each creative decision.

refinements

You’ll review the brand identity presentation and send over any feedback. We can make any revisions needed and develop the visuals further.

launch

Your new brand identity is ready to go live! We’ll provide you with all the final files and assets, alongside a brand guidelines document.

faqs

Do you offer just a logo?

We believe behind every great brand, there is so much more than a logo. Our creative process is strategy first - every design decision is carefully thought out. This includes font pairings, and colour/stylistic choices, specifically chosen to reflect your brand and its unique story. For that reason, we develop a full-service brand identity, and don’t offer just logo design.

How many rounds of revision are included?

Our Brand Identity services offer between 1-3 rounds of revision depending on each tier. We follow a collaborative process that involves sign off and structured feedback stages, this ensures we are always aligned with creative direction and expectations.

What isn't included in your pricing?

Outside of our services you will be required to purchase the following if applicable:
- Font Licenses
- Copywriting
- Printing Fees
- Brand Photography and Image Sourcing
- Additional rounds of revision
- Canva Pro Membership

How does payment work?

Typically a 50% payment is required to secure your spot in our calendar. The remaining 50% is expected to be paid just before the delivery of your final files. Payment can be sent via Bank Transfer or Stripe (for our international clients). Other instalments options are also available if needed.

client testimonials

"Alice brought fresh and on trend ideas to the concept stage of the re-brand. She was really responsive to feedback and listened intently to create a modernised look that will take the company forward for years to come. Alice is the best designer we have ever worked with. She truly listens and cares about each and every project she takes on. I simply cannot express my gratitude enough.”

SCARLETT WILLIAMS

FREERIDER. CO

client testimonials

scarlett williams

freerider. co

client testimonials

"I couldn’t fault Alice’s design process. We absolutely loved working with her, she understood our vision and exceeded our expectations. We’re so happy with the branding, it’s everything we wanted and more. She is such a talent, with prompt communication and shows she genuinely cares about her clients. We’re so excited to work together again soon!"

danni robertson

wrk it

client testimonials

"Alice delivered over and above what we had ever expected out of the launch. We could not have been happier with the result. Alice worked extremely hard to bring the vision that we had collaborated on to life and the launch would not have been possible without her. She has been a dream to work with, she understands what we’re looking for even better than we do and we will 100% be working with her again."

frazier christie

FREERIDER. CO

we’re a strategic led design studio helping consumer brands & startups

brand identity

packaging & print collateral

social media templates

email marketing templates

our process

discovery

strategy

design

refinements

launch

faqs

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