Hotel Pozzillo is a luxury hotel based in Sicily, Italy. They needed a sophisticated brand identity that reflected their country’s heritage and culture.

My inspiration came from local Sicillian artwork and White Lotus, the TV show set in a luxury hotel in Sicily with a strong renaissance theme.

I created a vintage style logo to show their country’s heritage, paired with a serif typeface and a dark muted colour palette, to give a sophisticated Italian feel. The detailed hand drawn illustrations give the brand a human, personal touch. The attention to detail in the logo symbolises the hotel’s premium customer experience.