A photo of a mountain goat, on the edge of a mountain with an overlaid MADD logo badge

MADD Explore

[OVERVIEW]

MADD Explore is an outdoor travel brand built around the idea of 'active rest days', encouraging people to get outside. From day hikes to weekend cycles, MADD connects a community of explorers through shared routes, recommendations and striking visual storytelling. The brief was to create a cohesive identity that could live across apparel, digital content and social media, appealing to both casual adventurers and outdoor purists.

[RESULTS]

A minimal, modern design system featuring map overlays, bold typography and a signature deep green to unify the brand across platforms. From graphic tees to Instagram templates, the branding balances calm exploration with athletic spirit. A versatile system built to stay consistent while showcasing changing locations.

[SERVICES]

+
MINI BRANDING
+ DESIGN WEEK

/ MERCH / SOCIAL TEMPLATES

A cut out photo of a white t-shirt with a green graphic design on the back, overlaid on a nature landscape photograph
A black and white image of a couple on top of a mountain, with logo and text overlays
A collection of 3 social media posts showing different hike destinations for an outdoor brand
A GIF of stickers overlaid on a Welsh Mountain lifestyle photograph for an outdoors brand
A cut out of a green t-shirt with a white graphic printed on the back
A collection of 10 images in an organised collage showing design application for an outdoor brand
A logo overlaid on a dark green tinted map graphic design
A graphic design social post promoting a cycle club for an outdoor cycle brand
A collection of social media template posts designed for an outdoor brand, showing map overlays and nature photography
An overlay of a story sized social post template with MADD branding and stickers overlaid
An example social post design for an outdoor brand promoting a specific cycle route with overlaid map graphic design

[CLIENT TESTIMONIAL]

"Alice delivered beyond my expectations. From the very beginning, she understood the heart of the project and brought an incredible level of creativity, insight, and professionalism. Time and time again, Alice was able to take simple concept ideas and elevate them into thoughtful, engaging outcomes that aligned perfectly with the vision. I can’t recommend her highly enough to anyone looking to bring their ideas to life."

George

Sommerhouse