MADD Explore is an outdoor travel brand built around the idea of “active rest days” — encouraging people to get outside. From day hikes to weekend cycles, MADD connects a community of explorers through shared routes, recommendations, and striking visual storytelling.
The brief was to create a cohesive brand identity that could live across apparel, digital content, and social media — appealing to both casual adventurers and outdoor purists. We needed to design a versatile t-shirt, a recognisable logo, and a set of templates that could showcase changing locations while maintaining visual consistency.
We delivered a minimal, modern design system featuring map overlays, bold typography, and a signature deep green to unify the brand across all platforms. From graphic tees to Instagram templates, the branding captures the balance of calm exploration and athletic spirit that defines the MADD ethos.
"Alice delivered beyond my expectations. From the very beginning, she understood the heart of the project and brought an incredible level of creativity, insight, and professionalism. Time and time again, Alice was able to take simple concept ideas and elevate them into thoughtful, engaging outcomes that aligned perfectly with the vision. I can’t recommend her highly enough to anyone looking to bring their ideas to life."
